Alfa Romeo launches ‘Test Me’ campaign

Alfa Romeo has launched a year long marketing campaign focusing on the reasons people should buy an Alfa Romeo. The ‘Test Me’ campaign combines TV, print and digital advertising with direct mail and extensive showroom activity. Along with a dedicated website www.alfaromeo.co.uk/testme. Alfa Romeo compares the fuel efficiency, safety, technology and environmental benefits of its newest models against Volkswagen, Audi and BMW.

The new Alfa Romeo MiTo Sprint has more than £1500 worth of extras including cruise control, leather steering wheel and gear stick, steering wheel remote audio controls, Blue&

Me™ Bluetooth® hands-free system with voice recognition, and media player with a USB port. Other features include a rear spoiler, 16” alloy wheels, fog lights and unique Sprint badging, it is available at £12,950 OTR, £189 per month or 0% APR

The Alfa Romeo Giulietta features a barrage of sophisticated electronic safety systems. These include Alfa DNA (which allows drivers to customise the car's handling characteristics to suit their own preferences and/or prevailing road conditions), VDC (vehicle dynamic control), DST (dynamic steering torque) and an electronic differential. There is also a spacious luggage area with a 350 litre boot capacity. The Alfa Giulietta 1.4 TB 120 bhp Turismo is priced from £17,755 OTR, £259 per month or 0% APR.  In addition, Alfa Romeo is offering a special introductory limited offer on Giulietta ALFA TCT which is available for the same monthly payments as the manual version.

By Geraldine Ashton Green, motoring.co.uk

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