Aston Martin named ‘UK’s coolest brand’

Aston Martin has been awarded the prize of the UK’s coolest brand for the fifth time in six years.

Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the Cool Brands Council said “smooth, sexy and sophisticated British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.”

The past decade has seen Aston Martin transformed from a small-scale manufacturer of specialist sports cars to one of the world’s best-known luxury brands, boasting its strongest ever line-up. From the breathtaking One-77 supercar and the elegant yet brutal V12 Zagato to the Tailor-Fit luxury city car, the Cygnet, from the powerful Vantage range and new Virage to the exquisite DB9, DBS and Rapide, every Aston Martin expresses the core values of Power, Beauty and Soul. Recently the Aston Martin range was expanded further at this year’s Frankfurt Motor Show, where the striking new DBS Carbon Series was unveiled.

By Geraldine Ashton Green, motoring.co.uk