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Baby Aston Martin is no joke

A new car designed by Aston Martin based on the tiny Toyota iQ looks set to up the stakes in luxury accessories.

Baby Aston Martin is no joke
A new car designed by Aston Martin based on the tiny Toyota iQ looks set to up the stakes in luxury accessories. If you are not content with your Bentley Continental GT, and the associated Breitling watch, you can go one step further by buying a new Aston and forking out an estimated £20k for an additional 4 seater supermini!

Space in the Toyota iQ is limited, but four adults can sit in reasonable ‘comfort’. The ‘Cygnet’ as the car has been called, should help to ease the stress of city driving with a luxury interior, air conditioning and some bespoke touches, but most importantly, the right badge.

The model is far from a production car, with the press images still based on an unfinished mould, but the car looks fantastic, if a little surprising.

Perhaps we will see further collaborations from other manufacturers. What would a Mini with a Rolls Royce Phantom Drophead front end look like?

This is all part of a growing trend among manufacturers to include high-priced small cars in their range. Audi are planning a mini rival in the new A1, and Ford and Toyota have launched the Fiesta and iQ at a premium price recently, allowing a sensible profit margin for a quality product, rather than a bargain basement price point.

The new Fiesta is the top selling car this year in the UK, so it is obviously working for Ford.

Find a new Supermini now.


By Terry Hogan, motoring.co.uk

Your Comments

Click here to read all 30 comments

  • Mitsi babe posted 10.38 PM Wed 19 Aug 2009

    I love it, I would buy one. Think it is a nice looking car. Perfect for us women wanting a small car with a sexy badge

  • evo andy posted 9.42 PM Wed 19 Aug 2009

    i think its a nice little car, im sick of seeing the yaris and KA's,its a breath of fresh air.its perfect for young people and parents that want something different to the norm. well done,hope a sporty modle is produced also.

  • Rasheed Dalnagah posted 11.59 AM Fri 07 Aug 2009

    ugh - it make me want to die

  • Steven Garratt posted 6.03 PM Sat 04 Jul 2009

    A bit of simple math:

    Less weight = more speed.

    Small Car + Decent Spec + Plenty of Power = Lots of Fun!

    I'd certainly buy one if I was looking for a luxury-spec car!

  • Dee Burke posted 6.45 PM Fri 03 Jul 2009

    I want a small car but I want it at a small price, 20k for that! No Chance. Skiggy

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