posted 5 years ago

Citroen Puts It Foot Down With Gio Goi

Citroen and award winning fashion brand Gio-Goi have come together to create a limited edition shoe based on Citroens premium super-mini the Citroen DS3

Citroen and award winning fashion brand Gio-Goi have come together to create a limited edition shoe based on Citroens premium super-mini the Citroen DS3.

The distinctive high-top shoe, named DS3 Racing Shoe by Gio-Goi, takes design inspiration from the car’s high quality materials and specific visual styling cues, such as the sculpted 18” alloy wheels and sporty orange grille. The shoes are finished in the model’s eye-catching black and orange colour scheme, using black tumbled full grain leather with a waxy finish, giving the shoe a luxurious, soft feel. The soft leather lining, foam padded tongue and flexible rubberised sole add to the comfort of the shoe, ensuring that it flexes perfectly with the movement of the foot while driving.

Adam Ward, Footwear Designer for Gio-Goi said “it’s the perfect partnership both Gio-Goi and Citroën DS3 Racing are synonymous with the fast pace of urban life. The car’s unique lines, with the striking flashes of colour, hi-tech details and luxury comfort, have inspired me to create this stand-out premium shoe design.”

Mark Lloyd, Chief Designer of Citroën’s International Projects, said “Citroën DS3 Racing was built for performance, style and exclusivity. Gio-Goi has added its signature creativity to produce a perfect compliment to the model with this great footwear design.”

The DS3 Racing Shoe by Gio-Goi is a strictly limited edition line of footwear with just 100 pairs being produced, some of which will be available to purchase. With a recommended retail price of £120, the shoes will be sold on Gio-Goi’s website gio-goi.com/ds3racing so put your foot down if you want a pair of these cult classic footwear.