posted 9 months ago

Dacia Confirms 3 Year Rugby Football League Partnership

Motor manufacturer says new partnership brings together “no-nonsense” brands, Dacia and Rugby Football League

Dacia visits St Helens, Wigan Warriors and Leeds Rhinos

Dacia has committed to a new, 3 year, partnership with Rugby Football League which supports the sport from grass roots level to elite. The manufacturer – which is part of The Renault Group – is the Official Car Partner of the First Utility Super League, the Official Partner of the Ladbrokes Challenge Cup, a Principle Partner of the Magic Weekend and Title Partner of the World Club Series.

Dacia says the partnership: “Celebrates a coming together of 2 robust, no-nonsense, brands”. To mark the start of the relationship, the manufacturer visited St Helens, Wigan Warriors and Leeds Rhinos who are preparing to welcome their Australian rivals to the Dacia World Club Series which kicks-off February 21st.

Rugby Football League natural fit for Dacia

Dacia UK Communications Manager, Ed Preston, explains: “Our new partnership with the Rugby Football League (RFL) is very exciting for all of us at Dacia. With its no-nonsense approach and community spirit, Rugby League was the natural fit for our brand and we’re looking forward to working with the RFL to bring something new and fun to the game for fans.”

Mr Preston continues: "We're looking forward to the season kicking off in a few days - and also the Dacia World Club Series which will be our first big activation of the deal. We're working with the RFL and our dealerships to help bring these to life and ensure that the local communities benefit from the partnership."

Dacia partnership boosts game

Sam Tomkins of Wigan Warriors explains: “With the start of the season just around the corner, everyone is gearing up (for the) exciting year of action. Having Dacia on board for the World Club Series is great boost for the game. It’s definitely one of the highlights of the season, so I’m looking forward to seeing what Dacia adds to the experience.”

Dacia shares values

Chris Rawlings, RFL Commercial Director, adds: “This is fantastic news having Dacia come on board as our newest partner (as) securing a long-term partner like this is good for the sport. Dacia share our values and they have real passion to support Rugby League across multiple events and the community game. We’re looking forward to working together and making this partnership a success.”

Dacia 2015, UK, sales and models

Dacia sold 26,288 cars in the UK throughout 2015 which equated to 1% market share, plus a rise of 9.9% compared to 2014. Vehicles include the Sandero which – the manufacture says - is the most affordable new supermini on the market at £5,995. Alternatives include the Logan MCV which is the lowest cost estate (£6,995), and the Duster which is a sports utility model which costs from £9,495.