posted 2 years ago

Ford at BAFTA

Ford On The Big Screen

The legendary film and television industry location BAFTA was the venue for Ford to showcase their 2013 highlights and how the brand has been featured on the big screen over the years.

Mark Ovenden, the Chairman and Managing Director of Ford of Britain opened the evening detailing their success stories of last year.  The Fiesta ST, launched in March was loved by journalists and buyers flocked to get the keys to one.  And it won many industry awards.

Mark told the audience, ‘The 180PS Fiesta ST was declared the best hot hatch money can buy adding to the 15 other major awards which Fiesta won last year.  Fiesta ST also won the 2013 Top Gear Car of the Year ahead of the extraordinary McLaren P1.  By my maths you can have 47 Fiesta ST’s for one McLaren P1, which is the best example of Ford’s ability to provide both value and technology to compete with the very best in the industry.’

Ten vehicles were launched last year including the SUV Ecosport to the UK market and with a variety of concept cars given debuts last year such as the Ford Ka, Edge and their new luxury division, Vignale, then the future is bright for Ford.  Add to that next year is extra special for Ford as they launch one of their iconic cars.

Mark added, ‘There is of course one more Ford that we are going to launch in 2015 which everybody is talking about and some indeed sing about.  It has appeared in countless films, books and songs and spare a thought for Wilson Pickett who bought his girlfriend an original 65 version and he’s been trying to slow her down ever since!’

The Ford Mustang will finally be available to European customers in right-hand drive after 50 years.  A film starring the actress Sienna Miller with the Mustang was shown as was a montage of Ford cars in various TV an films including the Ford Ka in the James Bond movie ‘Quantum of Solace’, a Ford Deluxe in Grease, the now legendary Ford Anglia in the Harry Potter films, the Mustang Fastback GT in Bullitt starring Steve McQueen and the Focus ST in an advert for the Need for Speed Most Wanted computer game.

With the Mondeo having been around for 20 years a film narrated by actor Ray Winstone was shown, followed by a documentary the 1994 Ford Overland Challenge.  Six Mark 1 Mondeos drove from London to New York in a 15,500-mile, four-month trip and was featured on ITV.  Quite a feat for a journey that took them across Russia, through the Channel Tunnel, which hadn’t opened and the Bering Strait.