Ford go ‘Electric’ in Europe
New Ford Focus Electric
If you are a fan of the popular and top selling Ford Focus then you will be interested to hear that the first full electric vehicle to be built by Ford in Europe is the new Ford Focus Electric. Barb Samardzich, product development vice president, Ford of Europe, said “Focus Electric marks the dawn of an exciting new age of full-electric Ford passenger vehicles in Europe, and demonstrates the success of the One Ford strategy in making this sophisticated vehicle available to our European customers. It's a car that addresses the mobility demands and environmental concerns of today's car buyers in the most direct way possible, combining performance and advanced technology with a zero-emission powertrain."The Ford Focus Electric is the first of an exciting line up from Ford; it will be closely followed by the Ford C-MAX Energi plug-in Hybrid and then an all new Ford Mondeo Hybrid. The Focus Electric is powered by an advanced electric motor and lithium-ion battery powertrain than can achieve a top speed of 84mph. If the Focus Electric is charged to the maximum you can expect a hundred mile range which is very impressive. The charge port illuminates when the connector cord is plugged in so you know the blue light indicates it is connected and charging. The Focus Electric’s sophisticated powertrain uses regenerative braking to capture up to 95 per cent of kinetic energy normally lost during the braking process, while the innovative Brake Coach feature encourages gradual braking to help return more energy to the battery. The Ford Focus Electric also features a new user interface called SmartGauge which calculates and displays driving range based on remaining energy; the driver’s unique braking and acceleration inputs; and the use of accessories such as climate control and audio systems. Fully integrated onboard charger The Focus Electric is equipped with a 6.6k W fully integrated onboard charger that is capable of a driving range of approximately sixty miles with two to three hours charging from a 32A power supply. Ford say that charging time will vary according to vehicle usage and environmental conditions. The new Focus Electric will go on sale in the UK at the end of the summer. The Ford C-MAX and Ford Mondeo will arrive next year. Prices have not yet been released for the Focus Electric but a spokesman for Ford said “Ford aims to be competitive in every segment it sells cars in.” This would most probably put the Focus Electric close in price to the Nissan Leaf which is priced from £23,490 including the government plug-in car grant.