Honda’s new campaign for 2012 ‘Your Honda Your Way’

Honda is giving customers the opportunity to create their very own exclusive offer package with their new campaign ‘Your Honda Your Way’. Buyers have a choice between a range of offers including four years complimentary servicing, an insurance contribution and extended guarantee to tailor make a package to suit their requirements.

Customers choosing a new Honda Jazz, CR-V or Honda Insight between the 1st January and 31st March will have the opportunity to choose three of the following offers four years complimentary servicing including roadside assistance, fourth year Honda Happiness Extended Guarantee, up to three years road tax, £300 insurance contribution, three years 6.4 % APR representative PCP with nil deposit or two years 0% HP with 35% deposit. Customers can pick and choose two or three of the options to make any combination they wish.

To bring the campaign advertising to life, Honda has teamed up with Swizzels Matlow, the makers of Love Hearts and used the retro sweet imagery to emphasise the customer choice element of the ‘Your Honda, Your Way’ campaign and give the adverts a fun, fresh look and feel. 

By Geraldine Ashton Green, motoring.co.uk