posted 7 years ago

How consumers are reacting to the scrappage scheme

Peter Gerrard, motor industry expert from Motoring.co.uk looks at how consumers are reacting to today’s scrappage scheme introduction.
 
Figures released today from Motoring.co.uk reveal a high level of consumer interest in the scrappage scheme, despite some surveys to the contrary.
 
Since the introduction of Motoring.co.uk’s Scrappage Eligibility Checker on 22nd April, the UK’s fastest growing motoring site has received an overwhelming number of queries, with 93,468 cars checked for eligibility, of which 76% were eligible (71,035). Moreover, the number of people searching for new cars has nearly trebled during April, compared to March.
 
Peter Gerrard says: “The figures are evident of consumer interest in the scrappage scheme, and it’s encouraging to see that a surprising number of people have been searching for a more economical replacement such as the Ford Fiesta or Kia Picanto. Good news too for the struggling General Motors who’s Vauxhall Corsa topped Motoring.co.uk’s top ten new car searches, with a whopping 33% share of total searches performed over April.”
 
”Whilst many would accuse the government of shooting themselves in the foot over its failure to comprehensively explain the scheme to some manufacturers and dealers, if they do get their act together, this initiative looks set to be the shot in the arm the motoring industry needs to boost new car sales.”
 
  
Top ten new car searches on Motoring.co.uk during April 2009
 
Manufacturer
Model
% of total searches
1
Vauxhall
Corsa
33%
2
Mercedes-Benz
CLC
28%
3
Dodge
Journey
8%
4
Smart
Fortwo Coupe
2%
5
Ford
Fiesta
2%
6
BMW
3 Series
2%
7
Kia
Picanto
2%
8
Volkswagen
Polo
1%
9
Volkswagen
Golf
1%
10
Audi
A3
1%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Data provided by www.motoring.co.uk. Correct as of 30 April 2009.
 
Contact us
To arrange an interview with Peter Gerrard please call:
Kitty Parry, Templars PR – 07736 318 413 – kitty@templarspr.com
Sian Worthington, Moneyextra.com - 01616 389815 – Sian.worthington@moneyextra.com

Jennifer Rose, Moneyextra.com – 07523 582 661 – Jennifer.rose@moneyextra.comEnter article or story here.