Jaguar launches new iPhone and Blackberry app
Jaguar has launched a new iPhone and Blackberry application with the Telegraph Media Group
Jaguar has launched a new iPhone and Blackberry application with the Telegraph Media Group (TMG). This new application provides users with business, sport and technology related news around the clock and the application is free to download from the iTunes store.
The Jaguar branded application named ‘Driver Intelligence’ offers individuals the ability to personalise all content ensuring that the news important to them is delivered as quickly as possible. It offers the latest domestic and international news, world cup updates, cricket info, technology and lifestyle articles, business news and features including the twice daily Business Bullet through a variety of different channels such as live feeds, bulletins and video content. Jaguar have their own content including Jaguar news, photo galleries, wallpaper and video of the latest Jaguar models plus exclusive Jaguar competitions which include the chance to win tickets to the Test Match this summer.
Ryan Rummery, On-line Agency Sales Manager, TMG, said: “At TMG we are committed to innovation and development so we’re delighted to be partnering with Jaguar on this lifestyle app. The application gives the busy professional and sports enthusiast what they want by creating a condensed, easy to use app with the ability to personalise content, at the click of a button.”
Geoff Cousins, Managing Director, Jaguar UK said: " With our three new models challenging perceptions about Jaguar and winning conquest sales from other car brands it is a key element of our marketing strategy that we reach out to an audience that may not have considered our vehicles before. We are looking at employing a range of innovative channels that will take content about our vehicles and the all-new Jaguar XJ in particular to the heart of the business community. TMG has created a great app that will take daily news plus reviews and imagery of our striking new cars, straight to the Blackberry's and iPhones of this key audience."