posted 1 year ago

Jaguar Wins “Best British Luxury Brand” Award

Jaguar Honoured At Walpole British Luxury Awards

Jaguar has claimed the “Best British Luxury Brand” title at the Walpole British Luxury Awards.

The manufacturer produces vehicles such as the Jaguar XJ Saloon, XF Sportbrake (estate) and the F-TYPE Coupé and Roadster.

The prize was handed to Jaguar at an event in London by supermodel Jodi Kidd.

Jaguar Land Rover was also nominated in the “Corporate Social Responsibility” category, while Land Rover picked up a nomination for the “British Luxury Brand Overseas” award.

Huge statement

Jaguar Land Rover UK Managing Director, Jeremy Hicks, accepted the title from Walpole CEO Michelle Emmerson and said: “It is a huge statement for Jaguar to be named the Best British Luxury Brand this evening, particularly among such esteemed competition.”

“It is richly deserved recognition of the efforts my colleagues in design, engineering, manufacturing and marketing have made to develop Jaguar into such a prestigious British brand in recent years.”


Walpole is an alliance of 160 British luxury brands that “work together to promote British quality, design, craftsmanship, innovation and service around the world”. It works to promote, protect and develop the British luxury industry”.  

Membership – which is by invitation only - represents an industry that is predicted to be worth £12.2bn by 2017. It was founded in 1990 and takes its name from Sir Robert Walpole (1676-1745), a famous commercial minister and patron of the arts.

Defining moment

Walpole CEO Michelle Emmerson said the awards “represent a defining moment in the UK luxury industry” and “British brands have never been more popular on an international scale, spurred on by the wealth of creativity, craftsmanship and talent present in the UK.”

“The Best British Luxury Brand Award rewards the company which has had the greatest global impact over the past 12 months, and which upholds all the qualities which define British luxury.

“Jaguar has done all of this and more”, Emmerson added. “Jaguar combines extraordinary performance and design, and last year demonstrated the global appeal of their automotive excellence by reporting their strongest year to date. A simply stunning success story within the British luxury industry.”

Best British Luxury Brand Judges

Jaguar was chosen by a panel of judges including Jonathan Akeroyd, CEO and President of Alexander McQueen; Meribeth Parker, Group Publishing Director at Harper’s Bazaar/Hearst Magazines UK; Lucia Van der Post, Luxury Commentator; Michael Ward, Managing Director of Harrods and Walpole Board Director; and Peter York, SRU Limited.