posted 8 months ago

Jeep To Move Upmarket With New And Updated Models

New Range Rover rival for 2018 and special editions to emphasise brand's status as a prestigious manufacturer.

New, seven seated, sports-utility vehicle

Jeep plans to cement its status as a prestigious brand with new models and enhanced versions of its existing favourites, Auto Express reports. Boss Mike Manley recently said that the Grand Wagoneer joins the premium sports-utility class in 2018, for example.

Details are sketchy, but rumours suggest it will take on the Range Rover, be sold in Europe, have seven seats and a high equipment specification. Expect luxury, in other words – but it is unclear whether there will be a right-hand-drive version for Great Britain. 

Jeep Dawn of Justice

Mr Manley also said that a new c-segment sports utility vehicle launches in 2017. Expect it to sit between the Renegade and the larger Cherokee, and to be sold throughout the world. Furthermore, a new Wrangler is expected to hit the roads before the end of 2020. 

New 75th Anniversary Editions

Jeep's more imminent innovations include 75th Anniversary Edition versions of every vehicle in its range. Drivers in the United Kingdom can purchase from the second part of 2016. Specifications vary, but the theme of “heritage and celebration” runs throughout.

Jeep Dawn of Justice

Jeep said: “All of the 75th Anniversary models are distinguished by a new livery, a 75th Anniversary badge, low gloss bronze-coloured rims, bronze and orange-coloured exterior inserts and exclusive interiors with seats sporting the 75th Anniversary logo in relief.”

New Renegade Dawn of Justice

Furthermore, the Renegade Dawn of Justice is a limited edition which complements 75th Anniversary models and marks the release of Batman v Superman: Dawn of Justice. Only 500 exist; each with either a 1.6-litre, 110hp, petrol engine or 1.6-litre 120hp diesel.

Jeep Dawn of Justice

Special features include: Granite Crystal paintwork, carbon black or colorado red livery, polished black accents on the 18-inch alloy wheels, fog lamp surrounds, rear light cluster surrounds, roof bars and grille. This fashion statement has Dawn of Justice badging too.

Jeep Dawn of Justice

Jeep 2015 UK sales figures

Jeep innovations paid dividends in 2015 as it sold more vehicles in the UK than 2011 to 2014 combined. Steve Zanlunghi, Head of Jeep for the Eastern European, Middle Eastern and African region, said: 

“We will now look to build on that momentum in 2016 – Jeep’s 75th Anniversary year. I’m very pleased that the UK has accepted the Jeep brand in the way that it has over the past year.”

Important to end on a high

Damien Dally, UK Head of Brand, added: “It was important that we ended 2015 on a high point, and we certainly did that. It is quite clear that more and more people are turning to Jeep for their next car, as we continue to bring exciting and desirable new models to the UK.”