Kia Motors has been issued environmental certificates by TÜV Nord, an independent technical inspection organisation, in recognition of the outstanding eco-credentials of three of its newest models.
The all new Kia c’eed hatchback, Optima hybrid saloon and the refreshed Sorento SUV have all been certified. The Life Cycle Assessment inspection examines the environmental impact of both the manufacturing process and the car throughout its lifetime, taking into account factors such as choice of materials, exhaust emissions and recycling.
Soon-Nam Lee, Director of Overseas Marketing at Kia Motors Corporation, said, “since 2008, when the Kia cee’d was first certified, TÜV Nord has recognised numerous new Kia models including the Picanto, Rio and Optima [non-hybrid] last year. We believe this ongoing recognition of Kia’s outstanding eco-friendliness will contribute to our rising brand image in Europe.”
By Geraldine Ashton Green
Tue, 28 Aug 2012