posted 4 years ago

Mobile traffic to motoring.co.uk soars

Motoring.co.uk has seen visits from mobile devices soar by 230 per cent over the last 12 months as the penetration of iPads and smart phones doubles during the same period

Motoring.co.uk, the no 1 online lead generation automotive portal, has seen visits from mobile devices soar by 230 per cent over the last 12 months as the penetration of iPads and smart phones doubles during the same period. Today, nearly half of the UK population (46 per cent) own an iPhone, BlackBerry, Android, Windows or other smartphone devices*. (*Source Ofcom)

In January 2011, visits from mobile and tablet devices accounted for 4.9 per cent of the firm’s site visitors. This figure rose to 12.8 per cent in January 2012 and is still growing. The most popular device used for browsing is the iPhone (42 per cent), followed by the iPad (33.5 per cent). Indeed, Apple devices make up a staggering 78 per cent of mobile users on motoring.co.uk, followed by Android users at 16.7 per cent.

Terry Hogan, Managing Director at Motoring.co.uk comments: “We have seen massive growth of visitors using mobile and tablets and we believe that the iPad will overtake iPhone within 6 months to be the no 1 mobile browser. We also know that iPad users view 25 percent more pages than iPhone users due to a larger screen size and that non mobile users continue to view more pages than mobile users (45 per cent).

“According to our research, mobile users also like email, with an 800 per cent rise in mobile based visits from CRM activity and a 250 per cent rise in opted in users. Mobile visits directed by search engines have increased by 166 per cent, as more and more people use their mobiles for quick information.”

"We've been working hard on our mobile strategy, with a new mobile site planned for early Q2, followed quickly by a new mobile app. What is clear is that users love tablets and smartphones and we are committed to ensuring our site can be accessed from a range of mobile devices."

Motoring.co.uk is the no 1 online lead generation automotive portal generating over 75,000 automotive consumer records per month resulting in over 6,000 leads monthly for our manufacturer and used car dealer partners.

Motoring.co.uk is UK’s largest motoring website for new car search, with over 800,000 registered users growing daily and over 150,000 new and used vehicles for sale. Motoring.co.uk does not allow new car broker advertising.