posted 4 years ago

New Aston Martin V12 Zagato

Time to raise the filthy subject of money. The Aston Martin V12 Zagato costs a bank- busting £330,000.

Time to raise the filthy subject of money. The Aston Martin V12 Zagato costs a bank- busting £330,000. But why? It is essentially a Vantage, after all, and the range starts at a comparatively sensible £90,895. Even the top-spec 'non Zagato' model only costs £135,000. There must, therefore, be something to explain the price difference. Perhaps the new trim is far more powerful than its cheaper siblings. Time then to raise the even filthier subject of engines. The Zagato has a 6.0-litre V12 unit that produces 510bhp and 420lb ft of torque. But, curiously, so does the 'normal' V12 – and that is £195,000 cheaper.

Despite this, the Aston Martin V12 Zagato's price is easy to explain. We simply need to consider the curiously clean subject of exclusivity. Only 150 will be produced – and there are plenty of wealthy folk who want one. As such, it is partly a case of supply vs. demand. Also, it takes 2,000 hours to construct this pricey predator, as its aluminium and carbon fibre body panels are hand crafted. The result looks striking. Furthermore, the Zagato pays homage to the DB4GT Zagato that set pulses racing fifty years ago. That adds value to the product, and elevates it beyond its siblings. Can we please now stop talking about money?