New car sharing service for London
Stylish cars and easy parking
BMW Group and Sixt have announced the launch of a new, flexible car sharing service – DriveNow – in three London boroughs.
The service, which already has over 360,000 customers globally, gives motorists access to a fleet of 210 top of the range BMW 1 Series and MINIs and, from spring 2015, 30 electric BMW i3s will be added.
Customers pay a one-off registration fee of £29 and can use the DriveNow App to locate and open their nearest car – or use their customer card to unlock and activate a car they've seen on the street. The vehicles are marked with the DriveNow logo and are easily recognisable.
The service promises not only to be London's most stylish, but also its most flexible and spontaneous car sharing service thanks to being entirely location and booking free. The cars have no fixed bay to return to and can be dropped free of charge anywhere across the boroughs. Drivers will pay only for the minutes they drive, at a cost of 39p a minute with an hourly cap of £20.
Significantly, The DriveNow service has also negotiated with the boroughs for customers to be able to park in any legal on-street parking space, including all residential parking zones, giving its customers unparalleled parking access across some of the capital's busiest creative, leisure and business centres. Three more London boroughs are set to join the scheme in 2015.
The first 1000 customers to sign up for DriveNow membership can register for free using the code 'LONDON' when registering at www.uk.drive-now.com, saving themselves £29. They additionally receive 30 free minutes driving time.