posted 5 years ago

New Electric Rolls-Royce Debuts in Geneva

Fancy a new Rolls-Royce powered by AA batteries?

Fancy a new Rolls-Royce powered by AA batteries? Well, the day may come when this is possible but in the meantime how about a brand new, all electric, version of the mighty Phantom. Dubbed the Experimental Electric, this one-off concept car can be seen at the 2011 Geneva Motor Show. However, this zero-emission beast is not a template for a forthcoming production version, it is a means of testing the technology and gauging public opinion.

This is tricky to achieve while the stylish beauty is stuck on a podium in Geneva, so Rolls- Royce is planning to take their new plaything for an extended test drive. The route the Experimental Electric, also known as the 102EX, will follow takes it through the Middle-East, Europe, Asia, and North America. Here the legendary manufacturer can test reliability and quality, as well as evaluating how far the 102EX can travel on a single charge. Umm, ten feet?

Rolls-Royce Chief Executive Torsten Müller-Ötvö said, ''I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience. It must be a technology that is right for our customers, our brand, and which sets us on a sound footing for a sustainable future.' Well said, old boy.

Rolls-Royce customers expect the absolute best from their ferociously expensive lifestyle statements, and only time will tell if the new 102EX concept is favourably received. It is also unclear whether current electrical technology is capable of performing adequately in the 'no- compromise' super-luxury sector. Either way, this is exciting stuff. Watch this space.