The Toyota GT86 is more in your face than the world's most malicious traffic warden.
Check-out its new multi-million pound marketing campaign for proof. Toyota's sixty-second
television advert, for starters, tells the story of a computer generated man who is tired of
his superficial world. Predictably, he finds comfort with the GT86. There is a ninety-second
online version too. This complements prominent press advertising, and cinema spots have
been reserved to coincide with Skyfall - the latest James Bond movie starring Daniel Craig.
Lisa Fielden, Toyota Brand and Digital Marketing Manager, revealed: “These are exciting
times for Toyota. GT86 marks the start of a new chapter and the communications reflect
this - perfectly summing up the essence of this car.”
The Toyota GT86 has numerous strengths that make it appeal to computer generated
men.
For starters, this compact four-seater has tremendous styling. Highlights include
the bulging bonnet, aggressive grill, duel exhaust pipes, and prominent rear spoiler.
These complement the 2.0-litre 197bhp petrol engine that can be teamed with either six-
speed manual or six-speed automatic transmission. The race to 62mph takes 7.2 and 8.6
seconds respectively. This muscular beauty also has super-sharp handling thanks - in part
- to its limited slip differential and near-perfect front to rear weight distribution. Gadgets
include the: six-speaker audio system, LED running lights, duel-zone climate control,
hill-start assist, and aluminium peddles. All from £24,995. How much for that television
advert?
By Stephen Turvil
Mon, 03 Sep 2012
