posted 4 years ago

New Volkswagen up! Meets Literature

Talk about thinking outside the box. Fleet managers who test drive the Volkswagen up! receive a little book.

Talk about thinking outside the box. Fleet managers who test drive the Volkswagen up! receive a little book. But why? VW has travelled three-thousand miles to find eighteen of the 'thinnest' roads in the United Kingdom. These, they hint, are areas only up! drivers 'really appreciate' thanks to its pint-sized proportions. As such, VW encourages motorists to enter the GPS coordinates of these roads into the up!'s navigation system and explore.

VW Fleet Communications Manager, Tracey Rossetti, said: ‘This book illustrates the beautiful scenery surrounding some of the smallest roads of Britain and is a perfect companion for the up! driver - whether venturing in cities, towns or out in the open countryside air.’

The Volkswagen up! city car has composed handling, excellent build quality, and a fashionable image – plus three doors, four seats, and three trim levels. The entry-level Take up! has: body-coloured bumpers, daytime running lights, plus front and side air-bags. This costs £7,995. The mid-spec Move up! has: air-conditioning, electric front windows, easy-entry seats, and body-coloured wing mirrors too. Prices for this run-around start at £8,970. Finally, the top-of-the-range High up! features: heated seats, a leather steering wheel, front fog lights, and fifteen-inch alloys. Nice specification for only £10,390.

The VW up! is available with two, 1.0-litre petrol, engines with outputs of 60 and 75ps. These are only teamed with five-speed manual transmission, so this is not the car for lovers of automatics. These power plants average 62.8 and 60.1mpg respectively, but there is a super-efficient BlueMotion variant too. This is based on the Move up! and returns a cash-saving 68.9mpg. That means its carbon emissions are down (not up) to 96g/km, so this eco-wizard can be taxed for free. This highly efficient model costs £9,330 which is great value for money. But we know the truth - that picture book is the real prize.