posted 5 years ago

Red Bull Racing Extends Partnership With Infiniti

Red Bull Racing has extended its partnership with Infiniti, the luxury wing of Nissan.

Red Bull Racing has extended its partnership with Infiniti, the luxury wing of Nissan. As such, from next season, the motoring manufacturer's branding will feature more prominently on the World Champion's bits and pieces. We expect to see: enhanced logos on the F1 cars, markings on the drivers' clothing, and branded team equipment. This could take the form of water bottles, tools, and laptop computers. Red Bull Racing and Infiniti will also 'increase the global and market leverage of their partnership through more marketing and media activities'. That should keep S Vettel, M Webber, and C Horner busy.

Andy Palmer, Executive Vice President of Nissan Motor Company, said: “When we announced the partnership back in March, our single objective was to boost global brand awareness for Infiniti. In just seven months, the results have exceeded even our most ambitious targets, leading to us to becoming the most highly-exposed automotive brand in Formula One this season. As we look ahead to the second year of our partnership with Red Bull Racing, we are now extending into exciting new areas of technical and product collaboration.”

Red Bull Racing Team Principal Christian Horner added: “In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides. It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road.”

Good thing too. Infiniti make genuinely interesting and capable cars that stand-out from the crowd. But who has heard of them? To take on the big boys Infiniti must raise its profile. The extended collaboration with Red Bull Racing is surely a positive step forwards.