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Saab 9-5

Saab 9-5

Saab launches marketing campaign for the new 9-5 Saloon

Saab GB Ltd has launched a multi million pound national marketing campaign to raise consumer awareness of the brand and to celebrate the introduction of the all new model the Saab 9-5 Saloon. The new Saab 9-5 combines the emotional appeal of a contemporary, modern Saab with all the rational appeal of a spacious five-seater premium saloon, with high levels of standard equipment, innovative functional features and competitive pricing. A new 40-second TV ad portrays Saab’s brand pillars and highlights the attributes of the vehicle’s efficient performance and reflects the quality of the brand. Read More