A recent study by CAP has revealed that white cars now hold around 5% more of their value than the market average for a typical used car
A recent study by CAP has revealed that white cars now hold around 5% more of their value than the market average for a typical used car; this is a complete turnaround from the days when dealers used the name “60 day white” to reflect the tendency of white cars to outstay their welcome on the forecourt. Generally white cars were fleet cars and were not considered a choice when purchasing a new car. This resurrection of white cars means that a typical white model can be worth several hundred pounds more after 3 years than an otherwise identical blue one.
CAP analysed the trade market performance of hundreds of thousands of vehicles over 5 years and found that, for mainstream vehicles, white was consistently the top performer. The analysis also revealed that green remains relatively unpopular in the used car market and that the colour most likely to cost owners heavily in depreciation was purple.
CAP Chief Editor Chris Crow said “it is white cars which outperform the whole market beating other widespread colours, like blue, by up to 6% and green by up to 8%, depending on colour-type and condition. The lesson for motorists is, when you’re choosing the colour of your new car consider how it will look to prospective buyers when you come to sell it as a used car. Of course, it works the other way too, for the used car buyer there are real bargains to be had if you pick a less popular colour because most of the depreciation has already occurred and you could save serious cash.”