Priced from £45,000
The new Volvo XC90 marks the beginning of a new chapter in Volvo’s history, three years in the making and part of a USD 11b investment programme this premium quality seven seat SUV is no doubt going to be a success.
Håkan Samuelsson, President and CEO of Volvo Car Group said “this is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years.” Symbolising this historic day in Volvo’s 87 year history, the new Volvo XC90 will be the first of its cars to carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” DRL lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars. The XC90’s larger bonnet with its new topography, the beltline and the sharpened shoulders connecting with the distinctive new rear lights are other important design signatures that will be mirrored across the range.
The new XC90 offers a range of two-litre, four-cylinder Drive-E powertrains, all of which provide an outstanding combination of performance and fuel-efficiency. It also offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.
Dr Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group said “the new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020. Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”
The Volvo XC90 boasts a luxurious interior, the most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered. The interior combines materials such as soft leather and wood with handcrafted details, including a gear lever made of crystal glass from Orrefors, the famous Swedish glassmaker, and diamond-cut controls for the start/stop button and volume control. Craftsmanship has been in sharp focus during the whole development work. It is a genuine seven seater, the seats are designed to free up interior space for passengers both in the second and third seat rows.