Audi has taken top honours in the country's largest reliability survey – so “vorsprung durch technik”. The Fleet News Magazine's FN50 Survey evaluates the experiences of six-hundred thousand motorists that have cars from the country's top fifty leasing companies (by fleet size). These form the basis of a top ten that includes the Audi A3 Sportback – a relatively small and fashionable offering - and the Audi A4 Saloon/Avant which is a compact executive class vehicle. The former improved from seventh position last year to fifth, and the latter from third to second. The Audi A1 supermini, Audi Q3 sports-utility vehicle and the Audi TT two-door sports car also climbed the reliability survey's ranks. According to the magazine’s editorial, it is these positive movements that helped to swing the “most reliable manufacturer” title in favour of this prestigious brand.
Audi Boss Discusses Vehicle Reliability
Head of Audi Fleet Sales, James Douglas, collected the award at a ceremony in London and said: “Fleet managers and the drivers they serve have every right to be a brand’s harshest critics because so much of their business life revolves around the cars chosen by - and for them - and they need to be able to count on them unconditionally. We are delighted that the key fleet-focused Audi models continue to uphold our reputation for quality and engineering excellence in the hands of drivers who arguably demand the most from them.”
Audi Sales Figures, Future Investment And Sporting Pedigree
In 2012, Audi hit its best ever worldwide sales figure of 1,455,100 units. This represented an improvement of more than eleven percent compared to the previous year. Of these, 123,622 were sold in the United Kingdom - which equated to a rise of over eight percent. Audi now plans to strengthen its position further by investing thirteen billion Euros - mainly in new products - between now and 2016. At this point, its range will have expanded to more than forty-two models including town cars, luxurious saloons, estates, sports cars, and off-road mud plungers. On the race track, Audi has competed at the Le Mans 24 Hour Sportscar Endurance Race on fourteen occasions since the late nineties. These efforts led to podiums finishes on every occasion and eleven victories. The company has also made history at Le Mans by winning with hybrid diesel technology. “Vorsprung durch Technik”, ey.