Audi Sets New Sales Record In 2015
Audi sets new sales record in the first half of 2015. Also: 2015 likely to be a record year plus a huge investment in new models.
Audi Breaks Sales record In First Half Of 2015
Audi sold more vehicles in the first half of 2015 than any other 6 months in its history. 902,389 found homes worldwide – a rise of 3.8% compared to the same period the previous year - which suggests motorists recognise the brand's strengths. Audi now expects to eclipse its yearly sales record of 1,741,100 that was set in 2014. Even this was 10.5% higher than 2013 so the brand is growing consistently. Furthermore, between January and June 2015 revenue increased to £30 billion and operating profit to £2.9 billion. Audi also achieved “an operating return on sales” of 9.8% which was toward the “upper end of its strategic target corridor of 8 – 10%”.
Audi said it was “not left untouched by the heterogeneous development of world markets”. However, it hinted, the new sales record confirms it is able to compete in challenging conditions. Chairman of the Board of Management, Rupert Stadler, said the company has “demonstrated its strengths once again in the first 6 months of this year.” He added: “We intend to grow also in the full year and will continue to successfully master the many challenges facing us.”
Audi plans to strengthen its position by launching new models in the near future. Axel Strotbek, Member of the Board of Management for Finance and Organisation, said: “We are deliberately making large investments in new models, technologies and production capacities which will pay off in the medium and long term. For this reason, Audi has started the biggest investment program in the company’s history. By 2019, a total of €24 billion is to flow into new models, technologies and the continuous growth of the worldwide production network.” He added: “Between January and June of 2015 alone, Audi invested €2,001 million in its business operations (which was) 30% more than in the same period in the previous year”.
New Audi Range Overview
Audi produces a wide variety of vehicles so there is something to suit everyone. Highlights include the A8 which is the company's largest and most prestigious saloon. Prices start at £59,585. Cheaper alternatives include the A4 saloon (£27,420) and the A6 (£32,295). The A4 and A6 also come in estate form from £28,735 and £34,345, respectively. These complement the R8 which is a 2-door sports car (£119,500). Audi also has sports-utility vehicles such as the Q3 (£25,380), the Q5 (£31,720) and the Q7 (£47,755). Its convertibles include the A3 Cabriolet (£26,125) and S5 Cabriolet (£47,035).