CarShop.co.uk – A New ‘Best in Class’ Website at the Forefront of Responsive Design
CarShop has this week unveiled their sleek new fully-responsive website, packed with new features and functionality to ensure the ultimate digital customer experience gets delivered online.
Showcasing an ultra-modern design, this forward-thinking website adjusts gracefully to the device it is being used; be it a desktop, tablet or smartphone. Utilising touch gesture technology, CarShop have managed to make car-buying easier for people browsing on the move.
One of the key features of this website is the new-style car search, allowing multiple makes and models to be selected and searched at the same time, and then easily compared. This is on top of an improved advanced search, allowing multiple body types and colours to be factored into the individual’s search criteria. Other impressive features include: a new simple online reservation flow, an enhanced compare feature and the ability to shortlist cars and receive email updates based on previously searched criteria.
Leo Nelson, CarShop’s Marketing Director, commented “we’re incredibly proud of the new website, and its ability to deliver the ultimate online experience.
“Earlier this year we commissioned a piece of consumer research, the results of which have helped inform the design of all new carshop.co.uk. Results showed that 90% of customers use online channels during the car-buying research process. What we have created is an environment where customers can easily access all of information they need to aid their buying decisions; in doing so we’re confident we’re able to continue to be one of the leaders in the automotive digital marketplace.”
To view the new website please visit www.carshop.co.uk.