Chevrolet has signed a five-year partnership with Manchester United to become the club's Official Automotive Partner
Chevrolet has signed a five-year partnership with Manchester United to become the club's Official Automotive Partner and engage with United's 659 million fans.
General Motors Global Chief Marketing Officer Joel Ewanick said "Manchester United has some of the most passionate supporters of any sporting club in the world. The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do."
The deal will involve branding seats in the dugout at Old Trafford, player appearances at Chevy events, and the use of Chevrolet vehicles for official team duties. (No Chevy logos will appear on the jerseys.) GM won’t say how much it’s spending on the partnership but says the funds saved on the Super Bowl and Facebook campaigns will stay in North America and not be used for international soccer.
United’s chief executive David Gill said "although part of two very different industries, Chevrolet and Manchester United share many of the same values. Like the club, it is steeped in history, having recently celebrated its centenary, and it has also grown to be a global brand, selling cars in more than 140 countries. Above all, it, too, strives to be the best in its field and I am delighted to welcome Chevrolet as our official automotive partner."