posted 6 years ago

Citroën DS3 Cabrio Stars With The Saturdays In Gentleman – June 3

New Citroën DS3 Cabrio Specification

Pop fans - the Citroën DS3 Cabrio is starring in The Saturdays' new music video Gentleman. This cheerful tune – that sounds great on the car's MP3/stereo player - follows Frankie, Mollie, Vanessa, Rochelle and Una as they flirt with a bunch of men (played by themselves) who show-off the vehicle. And why not? The Citroën DS3 Cabrio is, after all, a fantastic car thanks in part to the funky lines that incorporate a two-tone floating roof effect. The confident chassis, nicely weighted steering and respectable ride ensure it is also fun to drive. These characteristics complement the pleasing equipment specification. The DSign VTi 82 3dr – which is the entry-level trim - therefore has: cruise control, parking sensors and an electronic stability program to make cornering safer. The high-end DSport THP 155 3dr has climate control and alloy wheels too. All versions have a canvas roof that comes in several colours and opens/closes electrically in sixteen seconds. That is pretty fast, which makes life easy for the girl band. Throw-in a fashionable image and it becomes clear why The Saturdays chose the DS3 Cabrio to feature in their Gentleman video. New DS3 Cabrio prices range from £15,045 to £19,680, so drivers can still afford to buy the girls' latest single.

New Citroën DS3 Cabrio Market The Citroën DS3 Cabrio's star turn with The Saturdays is only the latest marketing initiative. There have therefore been two commercials that encourage motorists to “escape the ordinary”. The first shows this entertaining little car posing on a raised plinth. It looks tremendous with its jet-black, vibrant chrome detailing and monstrous alloy wheels. The canvas roof then retracts to the sound of Jo Cocker's You Can Leave Your Hat On. The effect is evocative and further helps this vehicle stand out from the crowd. The second commercial starts with a white horse trotting along a sun-drenched beach. It is ridden by a child and Spandau Ballet's “I Know This Much Is True can be heard in the background. Progress is then halted by a red traffic light. The kid looks bemused. The scene then cuts to a young man in the car who drives-off from a green light looking content. He is having more fun in the car than the kid on the beach. These ads must hit the spot as – according to a Citroën insider – the early sales figures are very encouraging.