Exhibition will tour the world following London launch
A stunning interactive exhibition is set to encourage enthusiasts to get Inside Rolls-Royce.
The first outing for the Inside Rolls-Royce exhibition will be at the Saatchi Gallery, London, between November 13th and 16th. It will then visit other cities throughout the world in 2015.
The Rolls-Royce exhibition follows the success of a Channel 4 documentary about the manufacturer.
Rolls-Royce Chief Executive Discusses Exhibition
Rolls-Royce Motor Cars Chief Executive, Torsten Müller-Ötvös, said: “The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years.
“It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London - this most international of cities and the spiritual home of Rolls-Royce.”
Rolls-Royce says its exhibition will provide an “engaging” and “interactive” experience. Exhibits are enhanced courtesy of “iBeacon” technology that uses a series of transmitters to send data to smartphones and tablets. Visitors receive information specific to nearby exhibits. Handsets are loaned to those without the necessary equipment.
Highlights of the exhibition include a “colour activation table” that showcases the 44,000 exterior paints Rolls-Royce buyers choose from. Visitors will be able to select colours via the table then see the room change its hue to match. Information pods will reveal how the manufacturer produces paint.
The Spirit of Ecstasy emblem will take centre stage with visitors urged to strike poses then see their movements transferred – in the form of the bonnet emblem – onto a large video wall.
The Rolls-Royce Wraith’s role in the Forza Motorsport 5 racing game will be revealed too (Xbox One format). Visitors can configure their vehicle, then race against friends or set a lap time.
The manufacturer will also plays on its umbrellas that, famously, emerge from compartments within its rear doors. The presentation involves eight digital umbrellas that fly through the room, perform manoeuvres, then slide into position in a Rolls-Royce Ghost.
Visitors will also meet craftspeople who will demonstrate and explain their skills, touch the 100kg walnut burls that inspire the car interiors, and – importantly - explore the finished article.