Fiat 500 Colour Therapy Hits London
Mmm! The Fiat 500 Colour Therapy is bringing the spirit of the seventies to 2012.
Mmm! The Fiat 500 Colour Therapy is bringing the spirit of the seventies to 2012. How? By paying homage to the era of crazy flared trousers through a series of seventies style colours. These are: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey. These complement white door mirror caps and wheels. And guess what? Fiat's marketing is more in your face than the Mods and Rockers. Phrases such as “ace”, “far out” and “you dig” have, therefore, been filling the airwaves. And now the Motor Village Marylebone Dealership in London has undergone a seventies redesign. Motorists therefore face a mirrored ceiling, striped floor, and more colour than B&Q's paint isle. This theme is likely to be rolled-out to other leading European dealerships. Wow.. “far out”, dude.The Fiat 500 Colour Therapy is available in hatchback and convertible form, with either a 0.9-litre or 1.2-litre petrol engine. That is “groovy”, baby. This seventies throwback also has air-conditioning, power mirrors, MP3 connectivity, and electric windows. It therefore sits above the entry-level Pop and below the high-spec Lounge trim. The 500 Colour Therapy also has fun-focussed handling, an attractive cabin, and striking lines. But who wants it? In my experience, motorists who lived through the seventies are pleased – no thrilled – to leave this period behind. Unreliable cars, the three-day working week, and terrible music have clearly left their toll. As such, this memorable edition must be for youngsters who perceive the seventies as “cool”. Prices start at £10,760. Brace yourself for afro hair. Mmm!