posted 6 years ago

Fiat 500 reaches the 1,000,000 mark

The millionth Fiat 500 has just rolled off the production line

The millionth Fiat 500 has just rolled off the production line. The milestone vehicle is a Lounge version ‘dressed’ in elegant three-layer Funk White and fitted with Fiat’s reliable 69 HP 1.2 engine.

The Fiat 500 has always caught the British public’s imagination, and the continuing improvements and new ideas, such as the 500C convertible, TwinAir technology, special style editions, and sub-100g/km CO2 levels for further environmental benefits, all go towards keeping the Fiat 500 among the best sellers.

The Fiat 500 was recently revamped with the arrival of the 2013 range introducing six brand-new body colours, two new versions; Street and Colour Therapy and other style details which enhance the fun-loving pop spirit of this iconic model. A genuine expression of Italian style and personality, the range today includes two versions; saloon and convertible, six trim levels; Pop, Pop Star, Colour Therapy, Lounge, Street and By Gucci and five engine versions; 1.2 69 HP, 0.9 TwinAir Turbo 85, 1.4 16v 100 HP, 1.2 69 HP EasyPower and 1.3 MultiJet 16v 95 HP. The iconic Fiat 500 has introduced many innovations and achieved important records in its segment. It was the first to offer seven airbags as standard; the first car offering a range of over one million possible customisations; the first car only 3.55 metres long to win a prestigious 5-star EuroNCAP crash safety rating; the first car to offer the advanced ESP system with all its engine options; the first car to offer one hundred original specially designed accessories; and the first Fiat Group car to be powered by the revolutionary two-cylinder TwinAir engine family.

The Fiat 500 Street was launched in August priced at just £11,360 OTR (1.2), £12,760 OTR (TwinAir) and £13,760 OTR (1.3), the new hatchback-only model is priced the same as the 500 Lounge version. Costing £1400 more than the Fiat 500 Pop, the car gets £1800 worth of extra equipment including air conditioning, sports seats, 16-inch alloy wheels, Blue&Me infotainment, leather steering wheel with radio controls, and rear spoiler. The Fiat 500 Street offers a fresh approach to the Fiat 500 range, it boasts a combination of bold, sporty looks with a high level of standard equipment any value-conscious buyer would seriously consider this model.

The Fiat 500 has achieved major records in its segment thanks to its Italian design and the most sophisticated technology, as embodied by the revolutionary and multi-award-winning TwinAir engine. With more than 40 awards won internationally to date, the new car has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat is building a whole family of cars with technology and attention to detail worthy of a higher category.