Opening of the first new UK Ferrari store.
Ferrari Formula One driver Kimi Räikkönen has officially opened the UK’s first Ferrari Store on Regent Street in London. The Ferrari driver then performed the now-traditional signing of the store counter.
The design of the store pays homage to the history of Ferrari's Racing and Luxury souls. Each area of the Store has thus been carefully designed as a unique, special space in which shoppers can truly embrace the Ferrari experience. The Regent Street Store offers a wide selection of products from the Prancing Horse ranges for GT car clients, Formula 1 tifosi, and Ferrari enthusiasts.
The Regent Street Store joins the other prestige Ferrari Store locations worldwide, including those in Rome, Venice, Barcelona, San Francisco, Miami, Macao and Abu Dhabi. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years across the globe.
Official Ferrari Website