posted 5 years ago

Ford Fiesta is ‘2013 Women’s World Car of the Year’

Fiesta 1.0 litre EcoBoost

The new and economic 1.0 litre EcoBoost Ford Fiesta has been named 2013 Women’s World Car of the Year. Judges praised the popular car for its “high-end look and feel” and fuel efficiency. Factors considered included safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint.

Barb Samardzich, vice president Product Development, Ford of Europe said “the new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive. By tuning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.”

The stylish new Fiesta boasts a fantastic new exterior and features  Ford’s 1.0-litre EcoBoost engine, the International Engine of the Year 2013 and 2012 that delivers 125PS and produces 99g/km CO 2 as part of a class-leading line-up of six powertrains that deliver sub-100 g/km CO 2 emissions.  The new Fiesta was awarded the maximum five-star safety rating by the independent vehicle safety organisation Euro NCAP and offers in-car connectivity system Ford SYNC with Emergency Assistance which directly connects vehicle occupants to local emergency services operators after an accident.  Active City Stop helps drivers avoid low speed collisions.

The Ford Fiesta has been a UK favourite ‘forever’ it is the best selling car and outsells its nearest competitors more than two to one and has just recorded more than four million sales in the UK.

The award will be presented in London next month; Women’s World Car of the Year judge Victoria MacMillan Bell said “the Fiesta has a real high-end look and feel to it.  Pair this with the multi-award-winning 1.0 litre EcoBoost engine which reaches range and performance levels never seen before, and this stylish pocket rocket wins in every category.” Fellow judge Sandy Myhre of New Zealand said “it was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world.”

The popular Ford Fiesta Style is priced at £11,495, the specification is generous including MyKey (limiting vehicle speed and audio volume for novice drivers), radio/CD with USB connection, remote central locking, electrically operated front windows, electrically operated and heated door mirrors, air conditioning, Hill Launch Assist, seven airbags, Electronic Stability Programme and headlight courtesy delay.