posted 3 years ago

Ford Focus retains ‘Number One Best Seller’

World’s Best selling vehicle

The Ford Focus retains its title as world’s best selling vehicle nameplate for 2013 according to Ford analysis of the full year Polk new vehicle registration data from IHS Automotive.

Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service said “it is remarkable to see Focus again lead the industry as the number one-selling vehicle nameplate on the planet. With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”

The new Ford Focus will go on sale from the second half of 2014 and also marks the European debut of SYNC 2, Ford’s advanced in-car connectivity system, as well as the new 1.5-litre EcoBoost petrol and TDCi diesel engines. The new Focus has a lower, wider stance, with a new bonnet, front fascia and grille. The bonnet is sculpted with a dynamic shape from the front pillar to the corners of the upper part of the inverted trapezoid grille to deliver a strong, proud look. It will be available in additional new exterior colours;  Deep Impact Blue and Glace Blue. The slimmer more chiselled front headlamps and more rectangular, elongated fog-lamps add to the bolder front end. Subtle chrome details add to the feeling of elegance while the rear of the car also is sleeker with a new fascia and tailgate arrangement, as well as thinner tail lamps.

New driver assist technologies

The new Focus also has a package of sensor-based, driver-assist technologies bringing a new level of convenience for Focus customers, including Cross Traffic Alert, which warns drivers of vehicles approaching when reversing out of a parking space; Perpendicular Parking, a new hands-free parking technology that builds on the Active Park Assist system introduced with the current Focus and helps drivers reverse into spaces alongside other cars in addition to parallel spaces; and Park-Out Assist, which helps drivers avoid obstacles as they exit a parallel parking space. It will also be equipped for the first time with Ford’s MyKey technology. MyKey enables owners to restrict top speed and reduce the maximum volume of the audio system, or disable it altogether if driver and passengers are not using safety belts.

The growing demand for the Focus now means it is built in eight plants on four continents. Factories in Germany, U.S., Russia, China, Thailand, Vietnam, Taiwan and Argentina have a combined capacity to produce more than 1.5 million Focus vehicles annually at a rate of more than two vehicles per minute. Amazingly in Europe, Ford builds a new Focus every 90 seconds. There is no doubt the Focus is a world wide winner.