Partnership that will see the two organisations collaborate on a number of new initiatives
Glass’s, publisher of used car ‘bible’ Glass’s Guide, and Motoring.co.uk, one of the UK’s leading motoring websites, have signed a partnership agreement that will see the two organisations share data and collaborate on a number of new initiatives benefiting dealers and car buyers.
As part of the agreement, Glass’s will provide its customers access to Motoring.co.uk’s pioneering online search facility, which enables consumers to quickly and easily find new vehicles based on their individual requirements, as well as investigate available options and current list prices. Visitors to Motoring.co.uk will also gain access to Glass’s consumer used car valuation data, which is based on the information in Glass’s Guide – relied upon by more used car dealers than any other pricing guide.
Furthermore, Motoring.co.uk intends to recommend Glass-Net as its preferred application for uploading details of used car stock and will share details of its used car advertisements for use within Glass-Net’s Market Price Comparison module.
Launched by Glass’s in February 2009, Glass-Net is an all-new integrated online platform that brings together and streamlines most of the day-to-day processes associated with valuing and appraising used car stock. Glass-Net’s Market Price Comparison module allows dealers to monitor how competitively their used cars are priced against comparable stock within a defined radius.
Recently acquired by Moneyextra.com, Motoring.co.uk has rapidly established itself as one of the UK’s leading motoring players and boasts the second largest online car inventory.
“We are already seeing some very positive outcomes resulting from this highly beneficial strategic partnership between two strong automotive brands,” comments John Elsdon, Commercial Director at Glass’s. “We are working closely on developing new web-based solutions that bring benefits to consumers and dealers alike.”
Richard Mason, Managing Director of motoring.co.uk said: “We’re delighted to partner with Glass’s and look forward to a fruitful relationship with a company whose brand values and work ethic reflect our own. Our online search facility is already making waves within the industry as it offers customers a more personalised shopping experience compared to traditional motoring websites. Our nearest competitor, Auto Trader, has always been in our sights and this deal uniquely positions us to steal their crown as the UK’s leading car comparison website.”