Manufacturer rolls-out climate controlled, i-Pad connected, compact showrooms throughout Europe starting in Bristol.
Showroom built within days
The Infiniti Q30 is so popular that its manufacturer needs pop-up showrooms that can be built in days to cope with demand. These facilities enable the company to expand its network quickly which makes it easier for motorists to view, test, and purchase vehicles.
A pop-up showroom is transported by truck and “built to exacting standards with large glazed areas for an open, welcoming, feel”, Infiniti says. The layout/design are inspired by a “unique concept of customer hospitality” typical of the brand's more permanent sites.
Each showroom measures 28 square metres and has climate control. It also incorporates I-Pads so that motorists can “configure their ideal specification (of car) in a unique, augmented reality display.” Infiniti's consultants are on-hand to assist as required.
Infiniti installed its first pop-up in Bristol, UK. Others then followed in France; specifically Reims and Conflans. The company explains that “9 more will be deployed imminently” within Europe.
Infiniti Vice President of Europe, Middle East and Africa, François Goupil de Bouillé, says “The pop-ups are an ideal way of sharing the Infiniti Q30 and the rest of the range with as many people as possible in locations where a permanent Infiniti Centre is yet to open.” He adds: “It is a typically innovative Infiniti initiative.”
Infiniti Q30 overview
The Vice President argues “We have been overwhelmed with interest in the Infiniti Q30” which has, in part, precipitated the need for pop-up showrooms. This fashion statement is the brand's first premium compact vehicle and its styling combines the “sportiness of a coupé” with the “empowered stance of a crossover”, Infiniti says.
This fashion statement has 5 doors, 5 seats and a hatchback-style boot. Engine options include the: 1.6-litre 122PS petrol, 1.6-litre 156PS petrol, 2.0-litre 211hp petrol, 1.5-litre 109PS diesel and the 2.2-litre 170PS diesel. There is also a choice of front or 4-wheel-drive, plus 6-speed manual or 7-speed automatic transmission.
Infiniti Q50 overview
The Q50, in contrast, is larger than its bedfellow and the manufacturer’s “Technologically refined sports saloon”, Infiniti says. It claims that this executive cruiser is designed to delight.
New Q50 engines include the: 2.2-litre 170PS diesel, 2.0-litre 211PS petrol, and the 3.5-litre 306PS petrol/electric hybrid. It is also available with either rear or 4-wheel drive, has 4 doors, 5 seats, and either 6-speed manual or 7-speed automatic transmission.
Infiniti range overview
Infiniti produces other prestigious vehicles too. The Q70 is its “pulse-racing luxury saloon”, the QX30 a “premium active crossover”, the QX50 is the manufacturer's “compact performance crossover” and the QX70 is known as a “formidable crossover force”.