New Advertising Campaign
Honda has launched a new advertising campaign to celebrate the fuel efficient Honda CR-V 1.6 i-DTEC arriving in showrooms.
The new advert will appear on our television screens on 19th October. Under the strap line “An impossible, made possible” the new TV advert shows the CR-V 1.6 i-DTEC travelling through a series of optical illusions, each seeming impossible. Each illusion is shattered, making the link between the in-camera trick and the seemingly impossible qualities of the CR-V 1.6 i-DTEC.
Martin Moll, Head of European Marketing, Honda Motor Europe says “we are very proud of our latest campaign. With the CR-V we have always set out to combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC, we have achieved a perfect balance between the efficiency of a car and the functionality and security of an SUV whilst offering great driving performance. This advertising campaign is a celebration of the innovation of the Honda brand which can make the unexpected happen through the ingenuity of its engineering.”
The new Honda CRV arrives in dealerships on the 18th October, it is available on 0% APR PCP finance plan over three years and will cost from just £239 per month. Fuel consumption is outstanding returning approximately 62.8mpg. This new model from is the first to receive the new Earth Dreams Technology 1.6 i-DTEC diesel engine. The new engine was launched in January and is the lightest engine in its class. The lower running costs are fantastic, everything that today’s motorists are looking for including an annual road tax bill of just £30.
The SUV offers impressive combination of practicality with up to 1669 litres of luggage capacity. The interior of the new Honda CR-V has increased headroom and a more comfortable seating position, there is a change in the design of the rear seats with the introduction of easy fold-down 60/40 split rear seats when can folded down in one swift movement. The new CR-V 1.6 i-DTEC also includes Honda’s split rear seats, at the pull of a handle, the CR-V can be transformed from a five-seater passenger car into a versatile load-lugger.
Honda’s ECON mode to minimise fuel consumption
The new Honda CR-V 1.6 i-DTEC also features Honda’s ECON model which helps to minimise fuel consumption and the Eco Assist system which advises drivers on how their driving style is impacting on fuel economy. Idle Stop technology will also be standard on the new CR-V 1.6 i-DTEC.