Hyundai achieve ‘Six million’ sales in Europe
One million sold in two years
Hyundai has sold six million cars to European customers since the company began sales back in 1977. There is a growing demand for the expanding European line-up of vehicles, it took nineteen years for the company to sells it first million cars and since then it has taken less time to reach each milestone with the latest one million cars sold in just over two years.
Demand for Hyundai vehicles in the region has been fuelled by investment in its local infrastructure, as part of the company’s strategy to build cars specifically to meet European customer needs. Hyundai has invested more than €3 billion in this infrastructure, including manufacturing, R&D and motor sport facilities. 95% of all cars Hyundai sells in Europe are designed and developed at the company’s European Technical Centre in Rüsselsheim, Germany and 90% are built in the region at the company’s two production plants in the Czech Republic and Turkey. Both factories have significantly increased production capacity to meet European demands for Hyundai products. The Czech manufacturing plant builds 300,000 units per year. The Turkish facility now has an annual capacity of 200,000 units per annum, following the introduction of New Generation i10 production at the beginning of 2014.
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe said “Europe is one of the most demanding car markets in the world: it’s a strategic focus for Hyundai and an essential component of our global success, which is why we will continue to invest in the region. In 2014, we are making qualitative enhancements in a number of areas, helping the company grow organically rather than pursuing market share gains at any cost. This will lay the foundations for a new growth period from the middle of the decade.”
Hyundai in UK’s Top Ten List
Hyundai is now one of the top ten best selling manufacturers in the UK. It is a fantastic achievement for Hyundai as this is a first for any Korean car brand. Since 2008, Hyundai has more than 250,000 more cars on the road in the UK and has seen sales nearly triple in just four years.The company has risen from 21st in the UK car market to breaking through at number 10 which is a tremendous achievement.
The company has picked up many awards, it has been named Best Car Manufacturer by Which? magazine and Car Franchise of the Year by Motor Trader two years running. Car sales are extremely consistent for Hyundai and there is no doubt the success will continue.