Toyota, Mercedes-Benz and BMW have made it onto the top 20 shortlist of Interbrand's 100 Best Global Brands this year
Toyota, Mercedes-Benz and BMW have made it onto the top 20 shortlist of Interbrand's 100 Best Global Brands this year. While financial services brands such as Barclay's, UBS and Zurich have dropped out of the list, automotive companies have done well, with Nissan's brand value rising by 30%. The report says "Nissan recovered quickly from last year's natural disasters in Japan and grew its market share, credit its ability to push the envelope on innovation and create bold vehicle designs like that of the Nissan Juke. Nissan's ability to overcome challenges and continually innovate caught the attention of consumers and helped its brand value to increase by 30%." The company is listed in the report as one of the top rising brands of this year.
Another winner is Kia. The company, alongside Pampers, Facebook, Prada, Ralph Lauren and Mastercard, is a new entrant in the report, which states: "for the past few years, Kia has been one of the fastest-growing global automotive brands. In the US, Kia's market share has grown for 17 consecutive years and its sales numbers continue to rise, even in the troubled European marketplace."
Interbrand said that ‘automotive brands are becoming more attuned to the emotional connection consumers have with their cars. This has caused many automakers to develop more effective, technologically savvy ways to reach target markets and help prospective buyers better relate to car brands.’