New and Used Car success
Kia is experiencing one of its best years yet with record sales in the new car market and now beating targets in their used car sales. Kia Approved Used sales hit 121 percent of its September target which highlights the continued demand from customers and dealers.
Commercial Director for Kia Yaser Shabsogh said “the Kia Approved Used car team have worked hard on raising the profile of Kia’s Used Car programme and have achieved great success in a very buoyant market making September our best month result ever. All of the models going into our Approved Used programme are prepared to the highest quality, leading to a high demand with all models quickly taken up by our dealer network for customers.”
The Kia Approved Used Programme is considered by dealers to be one of the best used car programmes in the industry. All cars available on the programme must meet strict guidelines; each car has a full service history, has a comprehensive 88 point check by a qualified Kia technician, is Experian checked to ensure no outstanding finance is due as well as offering the peace of mind of a 60 day or 1,000 mile exchange plan, the majority of manufacturers offer a thirty day exchange plan. Every car is under eighteen months old and under 18,000 miles and as well as offering one year’s European roadside assistance it is also available with seven day drive away insurance. To top all of this off Kia’s industry leading seven year warranty is topped back up to the full seven years.
David McCluskey Kia’s National Used Vehicles Sales and Remarketing Manager said of the success of the programme “when the Kia Approved Used Car programme was launched in 2009, we sold 4,991 units that year and like every other part of the business; our sales have grown every year since then. The success of the programme is in part down to the quality of the Kia brand and the products that it builds but also more importantly the details of the programme, such as the topping back up to our industry leading seven year warranty and the peace of mind this gives to our customers, that makes us stand out amongst the crowd”
All the models across the Kia range are achieving strong sales results; customers wanting to search for a Kia Approved Used model can do so with ease on the newly re-launched used car search facility on the Kia website.