Kia Motors Sponsors England Cricket Team
Kia Motors is “batting” for the England Women's Cricket Team as its official partner – so set-up the stumps. The manufacturer – that produces capable cars and has a high “bowling average” – will therefore provide nineteen Sportage cars over the next two years. This crossover class vehicle is available with two or four-wheel-drive, manual or automatic transmission, has respectable handling, plenty of equipment and a spacious boot. It is, therefore, capable of transporting the team and their bats to matches in comfort. Kia Motors UK is the sole title sponsor so has a wide range of marketing opportunities including in-ground promotion. Its sponsorship is a logical step as it has been supporting county cricket for some time. The manufacturer will first makes its presence felt when the ladies “bend the back” against India at Wormsley Cricket Ground in August 2014. The team must then “come to the crease” to face Australia at the Women’s Ashes Test in 2015. Expectations are high that they can succeed in these arenas – without accidentally knocking a cricket ball through the windscreen of any sponsor cars.
Kia Motors Boss Discusses Sponsorship
Paul Philpott, President of Kia Motors UK, said: “We are delighted to be a major partner of England Women’s cricket. Kia’s affinity with cricket is well known as we have been the lead sponsor of the iconic Oval and Surrey County Cricket Club since 2011.” Mr Philpott - who might like to see a few “arm balls” this summer - added: “Supporting the hugely successful England Women’s team is the next evolution for Kia in cricket. We wish the team massive success in this summer’s matches and know the team will love driving the Kia Sportage”. The car could, after all, be more fun than a beautifully executed “bouncer”.
Women's Cricket Expert Discusses Kia Motors
Clare Connor, Head of Women's Cricket for the England And Wales Cricket Board, added: “This is a historic step for England women’s cricket and I am thrilled to be embarking on this new partnership with Kia. Major global brands want to be associated with winners, and it is fantastic that the team’s outstanding performances on the field and growing media profile have enabled the England women’s cricket team to earn their first-ever standalone commercial deal.” She concluded: “This is a significant breakthrough for both women’s cricket and women’s sport as a whole, and I’m sure our commercial team will be working closely with Kia to help them achieve maximum exposure for their brand.” Good ball.