posted 3 years ago

Mitsubishi open ’12 outlets’ in ’12 months’

Latest new dealership opens in Rochdale

A Mitsubishi dealership set to open in Rochdale will give the brand a dozen good reasons to celebrate. The family run Premier Automotive which opens with the franchise this week will become the brand’s 12th new outlet in the past 12 months, and it promises to be an exciting time for the Water Street dealership.

Last year saw Mitsubishi become the fastest-growing mainstream brand and Ben Bird, General Manager at Premier Automotive, expects the new partnership to be a successful one, creating more jobs in the area. Ben, the third generation of his family to work for the company said “we’re really looking forward to bringing the Mitsubishi range to Rochdale and this is an exciting time for us. We are a well-established family business and our priority is excellent customer service. We have been trading in the area for more than twenty years and the reason people keep coming back to us is they know they will get an honest, straightforward approach.”

Premier Automotive will open with Mitsubishi on April 15th and its showroom is set for a makeover, with a new car park being created on adjacent land. The Mitsubishi showroom will also pilot the use of tablet computers for all sales staff on the floor.

Mitsubishi Motors in the UK was the fastest-growing mainstream car brand of 2013, with figures from the Society of Motor Manufacturers and Traders (SMMT) showing sales up by 38 per cent in 2013, compared with 2012. The new cars in the range, Mirage and Outlander, have played their part in this sales increase, while the award-winning L200 pick-up truck was the market leader in 2013.

The Mirage range is extremely popular, the five door model is the lightest and most aerodynamic, plus efficient petrol powered hatchback range on the market. The most remarkable feature of this new range is that it is the only model in the UK today to offer 100g/km CO2 or less across the whole range, resulting in zero Vehicle Excise Duty and no London Congestion Charge. No wonder Mitsubishi is one of the fastest growing car brands, efficient low congestion cars definitely keep the order books busy. 

Toby Marshall, Director of Sales & Marketing for Mitsubishi Motors in the UK, said “we are delighted to welcome Premier Automotive to the Mitsubishi family. They have a reputation for excellent customer service and a history of winning industry awards. We are very much focused on delivering excellent customer service and we know Ben and the team will deliver that.” Exciting new models will arrive this coming year including the new Outlander PHEV plug-in hybrid electric vehicle.