New Bentley Photo Is Interactive, 53 Billion Pixels, And Online
New Bentley Mulsanne Extended Wheelbase revealed in remarkable detail via photo technology created by NASA.
Golden Gate Bridge meets new Mulsanne EWB
The new Bentley Mulsanne Extended Wheelbase is the subject of the “world's most extraordinary car photograph”, the manufacturer claimed. This picture – which can be seen online - is interactive rather than static. It enables motorists to zoom-in from a vast distance to see minute detail such as stitching on the front seats.
What Bentley's photograph reveals
When the image loads, the viewer sees the entirety of the Golden Gate Bridge, in San Francisco, United States. Other elements include land on both shores, a large mass of water and sky. In itself this is a familiar, relatively unremarkable, image recognised across the world from movies and tourist-type publicity.
What makes the photograph special is that on the bridge – seven hundred metres from the initial vantage point – is the manufacturer's new, luxury, saloon. Drivers zoom-in via the “+” button toward the left of the image or the scroll wheel on a mouse.
New Mulsanne Extended Wheelbase features
The Bentley Mulsanne Extended Wheelbase is then revealed in extraordinary detail. It is “designed for customers with a preference for being driven”, the manufacturer explained. It is, therefore, two-hundred and fifty millimetres longer than the standard wheelbase model “entirely to the benefit” of rear legroom.
Further extras include the: airline style electric leg rests in the rear seats, the privacy curtain, plus the console that separates the rear seats. The new Mulsanne Extended Wheelbase is “by far the most comfortable way to travel on four wheels”, Bentley suggested.
Zooming-in on the picture reveals: two-tone paint, the curvature of the body panels and the registration number. Visible interior features include: vents that blow air onto the windscreen, a logo on the passengers seat, and fine detailing on the rear-view mirror.
How Bentley created its bespoke photograph
The National Aeronautics & Space Administration (NASA) created the technology that enabled the motor manufacturer to capture its image. It then found a home in the Mars Rover. Bentley's effort incorporates fifty-three billion pixels (fifty-three thousand megapixels), so it is thousands of times larger than a phone image.
Bentley created its photo from seven-hundred individual images taken from the same spot. These were later “stitched” together digitally over a lengthy period to enable motorists to interact with a single picture. Bentley said that any standard print format image would require a piece of paper the size of a football pitch.
Kevin Rose, Board Member for Sales and Marketing, said: “Nowhere is Bentley’s famed attention to detail better demonstrated than with our new Mulsanne. We wanted to commission this shot to capture both the exquisite detailing of the Mulsanne and the epic scale of our brand’s ambitions. We believe the result is truly extraordinary.”
See the image at: http://www.bentleymotors.com/en/apps/look-closer.html