New TV advertising campaign welcomes the Tourer
Honda is aiming for more success with a new TV advertising campaign to welcome the new Honda Civic Tourer to dealerships across the UK. The campaign celebrates the idea that beauty is about much more than what appears on the surface. The creative plays to the trend in design, engineering and wider society of looks being valued over substance. The viewer is taken on a journey through various objects, including a golf ball, suitcase, chest of drawers and a guitar amp, to reveal the inner beauty of each. It then goes on to position the new Civic Tourer as another perfect example of ‘Inner Beauty’; dynamic and sporty-looking, yet under the surface there lies practicality and function. That hidden substance includes a huge, class-leading 624 litres of boot space, secret storage compartments, concealed door handles, innovative safety features and Honda’s unique ‘Magic Seats’.
The new sixty second advert debuts on the 3rd February and will continue with further sixty and thirty second spots on television. Olivia Dunn, Head of Marketing for Honda (UK) said “take a first glance at the Civic Tourer and you see a great looking car. This campaign takes the viewer beyond that first appearance to emphasise the balance between style and performance, and the incredible practicality that the car delivers.”
To celebrate this new campaign, Honda (UK) is running a five-day Twitter competition, to coincide with the new TV adverts’ premier. A short hypnotic loop from the ad will be Tweeted daily, each clip featuring a cleverly concealed word that relates to a great prize. Fans will need to find the hidden word and tweet it to @Honda_UK, using the hashtag #CivicTourer for the chance to win. Prizes include a camera, £743 to spend in one of the world’s most famous department stores (reflecting the car’s 74.3mpg performance) and a holiday for two. Follow @Honda_UK on Twitter for further information on the competition.
The new Honda Civic Tourer is available to order now, prices start from £20,265. The new Civic Tourer is the world’s first production car to feature a Rear Adaptive Damper System and features an all-new suite of innovative passive and active safety systems. The Tourer boasts an impressive balance between fuel economy and performance the 1.6 diesel version is capable of returning 74.3mpg and co2 emissions from just 99g/km.
The new Tourer is extremely spacious and boasts class leading boot space of approximately 624 litres. There is also Honda’s unique Magic Seat System to consider, the rear seats can be pulled down to create a completely flat load area with 1668 litres of capacity up to the roof lining. The significant luggage space is cleverly supported by the Tourer’s newly developed rear Adaptive Damper System (ADS), a world first. The clever system automatically adjusts the rear suspension damping force designed to enhance stability and comfort under the varying load and driving conditions.