posted 7 years ago

New Jaguar XJ Comes of Age

Did you know that.... the new Jaguar XJ has been with us since 2010?

Did you know that.... the new Jaguar XJ has been with us since 2010? But has anyone noticed? How many have you seen in the last month? Lots, probably – but it is hard to tell. Jaguar's flagship saloon looks nothing like its unmistakable predecessor. It is a totally new concept that could be mistaken for a Mercedes-Benz or Lexus. This is a radical departure from tradition. In the past, any 'new' XJ looked similar to the outgoing model. The styling essentially remained consistent since the 1960s, albeit with a few new bells and whistles.

This familiarity was both a strength and weakness. The classic XJ Series appealed to existing customers and traditionalists, but failed to attract enough new buyers. In fact, Jaguar as a marque was perceived as old fashioned - a bit stuffy – rather like a crusty old uncle. So, the company had to reinvent and modernise its top-of-the-range saloon. They could not lose further ground to the mighty Mercedes-Benz S-Class and BMW 7 Series.

This modernisation extended throughout Jaguar's entire fleet. The S-Type – which itself was styled like something from the pages of history – is gone. So is the X-Type, which looked like an old XJ shrunk in the wash. These days we have the striking Jaguar XF and the magnificent XKR-S. These are definitely products of the twenty-first century. The new XJ sits beautifully within this range and is astonishingly capable. It suits the time it lives in. The old XJ Series had to die, but I miss the classic lines. Might ask Santa to buy me one.