Nissan Crowned One Of World's Most Valuable Brands
Nissan is one of the world's most valuable brands and fastest rising automotive brand, 2015 Global Brands Study shows.
Nissan Fastest Rising Automotive Brand
Nissan has been crowned “one of the world's most valuable brands” courtesy of the 2015 Best Global Brands Study. The Study – which was run by brand consultancy firm Interbrand – placed the manufacturer 49th out of 100 with a value of $9.082 billion. It ranked 56th in 2014, and 90th in 2011, so the company says it is the “fastest-rising automotive brand in this year’s study”. It is also Japan's second largest automotive business and has 247,000 employees. Nissan sells under its own name, plus Datsun – a budget brand not available in Great Britain – and Infiniti, its luxury wing.
Nissan Corporate Vice President and Global Head of Marketing and Brand Strategy, Roel de Vries, said: “Nissan’s rapid ascent in 5 short years from place 90 to now 49 shows we’re playing in the right spaces and engaging with consumers while always remaining authentic”. He continued: “Growing a global brand that’s exciting and innovative is an integral part of our company’s success.”
Nissan produces a wide range of capable cars for the United Kingdom. Highlights include the Qashqai which is a crossover class vehicle so incorporates strengths from other, more traditional, classes. Some versions have 4-wheel-drive like a Range Rover, for example. All have chunky off-road styling and high ground clearance. The Qashqai also borrows a big boot from the small family estate class. Capacity is 430-litres rising to 1,585 with the rear seats flat. Despite these credentials – and unlike some 4x4s - it handles like a family car and has sensible running costs.
The Nissan LEAF is a fully electric, small family, class hatchback that has a range of up to 155 miles. This zero emission workhorse can be charged via a standard plug in 12 hours, a home charging unit in 4, or a public port that takes 30 minutes to boost its battery from empty to 80%. The LEAF is also nice to drive and beautifully equipped. A motorist can either purchase the car and the battery outright, or purchase the vehicle then lease a battery.
The Micra is a supermini class vehicle for the urban environment where its compact proportions and tight turning circle make manoeuvring easy. It has 5 doors, a hatchback boot and class-competitive 265-litre cargo capacity. Power comes courtesy of a 1.2-litre, 80hp, or 1.2-litre 98hp petrol engine. It has low running costs too. The Visia DIG-S trim, for example, averages 68.9mpg.
The Nissan X-Trail is a large crossover. Some versions have 4-wheel-drive whereas others have front. A notable strength is that it is available – for a further cost – with 7 seats rather than 5. The third row folds flat into the floor of the boot when not required, and all 7 seats slide/recline. Cargo capacity is 550-litres rising to 1,982 with the rear seats flat. The latter figure is vast. Power comes via a 1.6-litre 163hp petrol engine (6-speed manual gearbox), or a 1.6-litre 130hp diesel (manual or automatic).
The Nissan GT-R is among the fastest, most powerful and most thrilling production cars in the world. The large rear spoiler alone emphasises its status. The entry-level version has a 3.8-litre, V6, petrol engine that produces 550hp and 632Nm of torque. The result is 0-62mph in 2.7 seconds which is faster than the Ferrari 458 Spider. Top speed is 196mph. The range also incorporates the top-spec Nismo Titanium Exhaust trim that has 600hp.
UK Infiniti Models
Prestigious Infiniti models include the Q30 (“premium active compact”); the Q50 (“technologically refined sports saloon”); the Q70 (“pulse racing luxury saloon); the XQ50 (“compact performance crossover”); and finally the XQ70 (“a formidable crossover force”).