Nissan launch new ‘iManual app’
iManual could be a bit hit for smartphones
Nissan has launched a new iManual app for the new Nissan Micra. This app will allow owners to store their Micra’s manual on their smartphone. Nissan believes the iManual could be a big hit, helping owners to learn more about their car, after research showed that UK motorists are no fans of their current car manuals.
A recent survey by Nissan found that while 57% of owners had consulted their manual only 13% had used it more than twice with most stating they quickly gave up after they couldn’t find the information they needed. The survey also highlighted the fact that 13% had their manual at home on a bookshelf and 10% admitted they had no idea where it was. Guillaume Masurel, Nissan GB Marketing Director said “car manuals are often the most useful but least used resource and the Nissan Micra iManual is designed to enhance the driving experience and allow motorists to really understand their car further. While automotive design and technology has evolved, the car manual has failed to follow suit and during this digital age we feel there’s a huge opportunity to empower our customers and really enable them to understand what’s happening both above and below their car’s exterior.”
The new app is available for the new Micra and sees all the information contained within the cars manual into one software application that can be stored on both Apple and Android smartphones. It also incorporates visual recognition software that enables owners to identify dashboard symbols and switches by using their phone’s camera. It is available to download for free and compatible with both Apple and Android handsets.
The new Micra is great value for money priced from just £9950, it is also one of the safest small cars around, Nissan designed the Micra to be one of the safest small cars with ESP stability control fitted as standard alongside ABS brakes and six airbags. There is a three model line-up starting with the entry level Visia that has generous specification including remote central locking, front power windows, electric power steering, 14-inch wheels, Radio & CD player with Aux & USB plus a full complement of safety equipment including driver and front passenger airbags, side airbags and curtain bags, ABS and ESP. The middle of the range the Acenta is priced from £11,550 and range-topping Tekna variants start at £12,950 and include Nissan Connect navigation, Parking Slot Measurement, rear parking sensors and Intelligent Key with engine start button. If you opt for the Tekna then there is also the option of a panoramic glass roof.