A fleet of the 100% electric Nissan LEAF’s teamed up with the Bupa Great North Run
A fleet of the 100% electric Nissan LEAF’s teamed up with the Bupa Great North Run organisers to lead the 55,000 runners over the Tyne Bridge along the 13.1 course of the Newcastle to South Shields Great North Run.
Paul James, from Nissan Communications, one of the many employees from Nissan Sunderland Plant who took part in the race on Sunday said “we’re delighted to be supporting such a great event like the Bupa Great North Run. It is fitting that the world’s biggest half marathon is led by the world’s best-selling electric car. I wish all my fellow runners every success in Sunday’s race.”
Colin Pybus, Benfield Nissan’s Regional Director, said “this is a great opportunity to showcase the benefits of the 100% electric Nissan LEAF. The Bupa Great North Run receives worldwide coverage and we are delighted to promote how the motor industry is changing and moving towards zero-emissions. Benfield is also one of the main sponsors for this year’s run. As a family-owned North East Business with great links with the Nissan brand, it is fantastic to be involved in such a high profile international event.”
The 100% electric Nissan LEAF emits no exhaust emissions, so the participants followed the course without breathing in any fumes from the lead cars. The world’s best-selling electric vehicle has previously been used at other smaller races in the North East, including the 2011 Run for Japan at Nissan’s Sunderland Plant, but never before for an event on this scale.