Perry’s win ‘Dealer Group of the Year’ Award
eBay Motor Awards 2014
Perry’s Motor Dealer Group have been awarded ‘Dealer Group of the Year 2014’ at this years prestigious eBay’s motor awards. The award ceremony was in London’s Canary Wharf at the fantastic Plateau restaurant.
Perrys Digital Marketing Manager, Lee Manning said “we’re delighted to win this award and it’s a real honour to be recognised for our efforts. We’ve not only worked hard to provide our customers with a better user experience online, but also to ensure that their journey from online to offline is enhanced overall. Our dealership staff have been a key part to this and have been fantastic in their support, embracing the digital change we’ve made.”
Perry’s were praised for their exceptional use of multiple digital technologies and platforms, such as social media and have been recognised for their user focused approach to managing online multi-brand consumer experiences. It is a fantastic year for Perrys, the dealer group has also enjoyed additional recognition this year being named Car Dealer Magazines “Most Influential Dealer on Twitter” also finalists for the AM Awards “Best Social Media Campaign” and finalists for the upcoming Motor Trader Awards “Best Digital Initiative of the year” in July 2014.
Perry’s have been around for a very long time, the business was founded by Harold Perry in 1908, Harold formerly worked for the UK distributor for Ford. Later in 1912 Harold Perry was appointed Ford dealer for London and the company’s association with the marque continues to this day with Ford dealerships in Aylesbury and High Wycombe. Today there are forty Perry dealerships at over twenty-six locations nationwide. Perry’s represent sixteen of the UK’s leading motor brands including Vauxhall, Peugeot, Citroen, Fiat, Alfa Romeo, Jaguar, Land Rover, Seat, Renault, Mazda, Kia, Chevrolet, and Ford.
Other winners at the Ebay awards included the Nissan Qashqai picking up ‘Customers New Car of the Year, the BMW Group awarded Ebay customers ‘Used Car Brand of the Year and and Euro Car Parts was named ‘Aftermarket Parts & Accessories Ebay Motors Store of the Year’.