Peugeot UK launch on Twitter
Peugeot UK have launched a new customer service on Twitter, @PeugeotCare
Peugeot UK have launched a new customer service on Twitter, @PeugeotCare. The new channel supplements Peugeots existing telephone and email customer response service.
Andrew Goodall, Internet Manager, Peugeot UK says “we have decided to add Twitter as an additional way for our customers to interact with us. We expect the Twitter page to serve as a vital method of tracking and managing customers’ needs; identifying common trends in queries, and ultimately helping us to improve and build on their needs in the future.”
The idea was devised by EHS 4D Group, which has developed the framework and provided training, technical support and guidelines to enable The Listening Company (TLC), Peugeot’s outsourced contact centre, to manage customer queries via the fast growing social network channel. Ian Donovan, Client Delivery Manager, the Listening Company says, “we are delighted to work with Peugeot in this exciting new venture. Customers are increasingly turning to social media outlets to converse with brands and such activity on contemporary channels is only likely to increase in the future. We will do our utmost to maximise opportunities on Twitter as we attempt to help customers with their queries and stimulate brand advocacy.”